Work Samples

Throughout my time working for Kingsland Baptist Church, I have had the opportunity to use my skills in writing, marketing, and basic graphic design (layout is my strong suit!) to champion the work of the church's missions department and missions partners. It's life-giving and an honor to use the gifts God has given me to contribute to the goals of such worthy ministries, including:

  • Kingsland itself! The church financially, materially, physically, and spiritually supports so many partners both local and global, and I love getting to tell our people the stories of the impact their generosity has in the world. My initial project during my internship, in fact, was our annual missions publication; a 44-page magazine showing and telling Kingsland members about the initiatives they supported throughout the year. I had the privilege of both writing and designing the publication (and documented a lot of the process in my Friday blog posts).
  • Manna House, a men's addiction recovery ministry in Brookshire, Texas. I helped them focus their branding, set up and provided all photography and copy for their new website (the old one still exists here, for comparison, though we're working on letting it go), created a new Facebook page, and assisted in the creative development of a video piece that's still in the works.
  • The Comforter's Center, a pregnancy help center in Kampala, Uganda. I redesigned their logo and all promotional print materials — business cards, flyers, tri-fold brochures, and posters. (For reference, here is the old brochure they were working with. I mocked up several different options for them — this is an early rendering of another option, for example — but in the end, they wanted simple, basic and bright!)

In 2017, I have contributed a handful of stories to Katy Magazine, including pieces on Katy ISD Athletic Director Debbie Decker and tips for family dinner time.

For confidentiality reasons, I can't provide the clients for whom I worked or samples from their campaigns The Fedd Agency. However, you can find a list of the agency's clients here, to give you an idea of the authors and brands we worked with. For full-service Fedd Social clients, I designed original brand strategies (their voice, visual aesthetic, marketing angle, etc.), created corresponding content (graphics, blog posts, social media posts, Facebook advertisements, emails, website copy, etc.), implemented marketing campaigns through email and social media platforms, managed and trained clients on said platforms throughout their engagement. Partial-service clients managed their own platforms, but received brand strategy, content creation, campaign implementation and platform training according to services purchased. I also provided branding consultation and occasional content for Agency clients.

Some of my favorite projects I headed up and/or collaborated on:

  • Taking a new author from zero to 10K Facebook followers through strategic advertising and content marketing
  • Redesigning an author's personal logo
  • Brainstorming marketing ideas for an author — including a podcast that has since been implemented and grown to a substantial audience
  • Designing custom graphics for a client's blog (he called it "Ryley-fying" his posts)
  • Rebranding a client's personal website and social media content for 300 percent organic growth
  • Editing a client short story and implementing it as an email capture

I contributed to Liberty Men's DII Hockey's Facebook and Twitter content during the 2015-16 season, primarily through player bios and occasional human interest pieces (like this video from the fall semester).

In April 2015, Sports Spectrum Magazine contracted me to write a feature piece on University of Texas baseball catcher James Barton.

Liberty University Athletics:
Some articles were released in print only (e.g. all of MBB '12-13), but I provided links below to all that later appeared online.

While newsletter content from my tenure with Liberty University Varsity Club is unavailable to link, early spotlight stories can be found in the notes section of their Facebook page.